Legal Leaders Drive BC’s Economic Innovation Story

Panoramic shot of Vancouvers Iron Workers Memorial Bridge

By Lucy Saddleton, Managing Editor, ADB Insights

In a rapidly evolving legal landscape in British Columbia, general counsel – and the law firms that support them – play a vital role in supporting the quest for business growth, while also carefully mitigating risk for the organization.

With the upcoming election in BC this fall, together with the knock-on effect of the US election in November, lawyers are poised to monitor changes in the tariff landscape, while navigating privacy and cybersecurity risk amid the meteoric rise of AI.

Legal departments also face an increasingly volatile and complex regulatory environment, giving rise to the need for continuous monitoring and interpreting of regulations.

Join the conversation at the Legal Innovation Forum in Vancouver on November 20.

Jeremy Trickett, chief legal officer, BCI
Jeremy Trickett

“I think it’s incumbent upon chief legal officers to ensure that their team develops a regulatory intelligence program…with work streams and maybe a technology system that allows them to ensure that they are doing regulatory tracking proactively,” says Jeremy Trickett, chief legal officer at British Columbia Investment Management Corp. (BCI).

Tracking regulatory changes is particularly challenging for global companies like BCI, Trickett says, as they have to ensure they remain compliant with changing regulations in multiple jurisdictions. This can involve updating internal policies, training staff, and sometimes implementing entirely new compliance programs.

Regulatory complexity is also a significant concern for Catherine Lau, general counsel at the Vancouver-based Mountain Equipment Company (MEC), together with elevated cybersecurity risks, and balancing technology integration with privacy and ethical considerations.

With regard to regulatory complexity, Lau’s team conducted a comprehensive review and revision of all privacy policies, procedures and practices to ensure they were complying with evolving regulations, and they made the necessary changes to adapt to recent changes in competition law. They also filed a mandatory report under Canada’s anti-modern slavery act – Bill S-211.

On the cybersecurity side, Lau and her team are preparing for the elevated level of risk. “It’s not a question of if, it’s a question of when these incidents might occur, so we’re preparing accordingly,” she says.

Catherine Lau, General counsel, MEC
Catherine Lau

The shifting role of lawyers

Lawyers are accustomed to rapidly learning new skills to adapt to global upheaval and geopolitical issues.

Hubert Lai, University counsel, University Of British Columbia
Hubert Lai, University counsel, University Of British Columbia

“With the pandemic, we all became experts in public health and public health & safety regulations,” says Hubert Lai, university counsel at the University of British Columbia. “With Russia’s invasion of the Ukraine, we’ve had to become experts on sanctions and export controls. With Gaza, we’re dealing with encampments, and we’re looking at fiduciary duties as they relate to investments and business decisions.”

Lai notes that legal department leaders must use their privileged visibility into all aspects of the organization to provide advice on all issues affecting the business, beyond just legal advice.

Many general counsel are taking responsibility for additional business functions, as organizations recognize the value that they bring to the table. Lau’s legal team is also responsible for sustainability matters, for example. In addition, general counsel are increasingly involved in discussions around digital transformation for the business.

“I think it’s very important for general counsel to really embrace and facilitate innovation and to ensure that new technologies are being deployed responsibly, so within our organization there are ongoing discussions around adopting and leveraging emerging technology, just to maintain our competitive edge,” says Lau. For example, MEC implemented smart waivers on iPads for customers using in-store climbing walls. Waivers are collected and stored electronically, in compliance with privacy and retention policies.

Lau’s team built a contract database and a ticketing system to help prioritize and keep track of work with respect to risk assessment, and they also developed a collaborative framework. This requires selected team members from various departments identifying areas of risk and opportunities to ensure a comprehensive approach to risk management, as well as the integration of privacy leads into each department.

“As lawyers we have the unique opportunity to serve as advocates for policy changes by fostering innovation and leveraging our expertise to provide very valuable input on proposed legislation, not only to support innovation, but also to drive sustainable economic growth,” says Lau.

Similarly, Trickett also keeps his team agile through cross-functional collaboration.

“The legal industry hasn’t fully figured out what it means in a hybrid environment to maintain and foster really close collaboration within a team, and with other teams, and that is critical for managing these risks as the volatility of these risks is changing at a different pace,” says Trickett. “Finding ways of connecting and collaborating within the legal team and outside of the legal team is more important than ever before,” he adds.

The role of general counsel has evolved from merely being a legal advisor to being a strategic business partner, so legal department leaders are playing an increasingly significant role in corporate strategic planning.

“Most effective GCs moving forward will play an even more active role in defining and establishing corporate strategy, rather than reviewing it after it has been created,” says Trickett.

Uncertainty facing organizations can slow corporate decision making and lead to conservatism in the pursuit of business goals, so legal departments have a vital role in helping to define the parameters of acceptable action to enable business growth, Trickett says.

From his perspective as Vancouver managing partner at Bennett Jones LLP, Kwang Lim comments that lawyers must remain nimble to stay on top of the rapidly shifting legal and regulatory landscape.

“Lawyers have a broad lens and insight which allows us to work with our clients in a more holistic way,” says Lim. “As business advisors, we are really helping our clients navigate through the regulatory landscape. They look to us as partners in growth and trusted advisors,” he adds.

Kwang Lim, Managing partner, Bennett Jones
Kwang Lim, Managing partner, Bennett Jones

The impact of AI

Forward-thinking legal departments and law firms are incorporating artificial intelligence to improve efficiency and predictive analytics to help manage risk. Lim encourages his team at Bennett Jones to have “intellectual humility” as they adapt to the world of AI.

“We need to embrace change with the right sort of attitude and recognize that AI is not going anywhere, and it’s larger than us,” says Lim. He notes that AI presents many opportunities for legal leaders to add value in areas where AI cannot be used, such as using emotional intelligence to listen and understand and tailor legal advice to clients.

AI is undoubtedly poised to transform the legal landscape, both in terms of adding value, and also presenting increased risk.

“If lawyers are going to use generative AI, they really need to do their homework,” advises Lai. “Many lawyers do not come from an engineering background or a science background so this is a new area that they need to understand. It’s exciting, but as far as my team is concerned, we’re moving very cautiously.”

Economic Innovation

Lim believes that lawyers play a significant role in impacting BC’s innovation journey.

“From our perspective as lawyers, I’ve noticed repeatedly that we see all sides and facets of this economic innovation die, and that really allows us to be able to look past and transcend just the transaction….and really be able to apply a broader lens and scope and intelligence to do more for clients,” says Lim. This can involve facilitating opportunities and connecting capital to a client that’s looking for financing, or looking ahead at the regulatory landscape to proactively advise clients on preparing for what’s to come, for example.

Lau agrees, noting that lawyers make a positive impact by facilitating collaborations between businesses, academia and governments by entering into arrangements that foster innovation and growth. In one recent example, the legal department at MEC supported a program run by the UBC Sauder School of Business Centre for Climate & Business Solutions which paired students with small and medium-sized enterprises and provided them with tools and resources to identify and reduce carbon emissions.

Trickett’s large in-house legal team plays a major role in driving BCI’s economic growth story, as the institutional investor has grown exponentially in size over the past 10 years, now holding over $250 billion in assets under management, 83 per cent of which is managed in-house. The team has facilitated major investments in BC for companies including Canadian quantum tech company, Photonic.

“We are intimately involved in facilitating the execution of transactions through really sophisticated investment strategies that are happening worldwide to meet our clients’ needs,” Trickett says. “I am pleased to see how a very large in-house legal team has wrecked impact, not only on investments in Canada, but also on the innovation and growth story of BC.”

Hear from some of BC’s top legal leaders at the Legal Innovation Forum in Vancouver on November 20.

The Transformative Power of AI in Family Law Firms

By Lucy Saddleton, Managing Editor, ADB Insights

Societal shifts and technological advances, together with evolving legislations, have transformed the traditional framework of family law firms in the US. Family law firms are leveraging new generative AI technologies to streamline legal research and enhance document review, and to provide and predict better outcomes for clients, while freeing up time to focus on client relationships.

At the Legal Innovation Forum’s recent webinar, Family law in-focus: How to gain a competitive edge with AI, our panel of experts from across North America discussed the transformative potential of AI for family law firms, and shed light on how it can be used to serve clients better and win more cases. They also debated governance and the ethical use of artificial intelligence platforms.

Foundational models such as Open AI and Chat GPT are evolving and improving at a remarkable pace, opening new doors for legal professionals.

Mark Doble, Founder + CEO, Alexi
Mark Doble

“The rate of improvement is really significant, and it enables companies like ours to build that domain-specific intelligence that’s needed to really help litigators to understand the law better and faster, and prepare document drafts that are needed to provide the highest quality services that they can to their clients,” said Mark Doble, founder and CEO at Alexi – a Toronto-based provider of AI-powered tools for litigators.

Ralph White, board certified marital and family law attorney at The Law Office of R.T. White in Florida makes use of Alexi’s technology to save time and money when generating legal memos and appellate briefs, among other things.

“It cuts down my time significantly on the research,” said White. “You’re able to deliver quality services to your client for significantly less money. The amount of time for it to create a memo is two minutes, so you put your query in, and two minutes later you have significant legal research and a memo portion.”

Ralph White, Board certified marital + family law, The Law Office of R.T. White
Ralph White

Despite the reduced time required to complete a task, White is not concerned about fewer billable hours. Rather, generative AI technologies allow him to take on more cases and deliver a higher quality of service.

Stephen Embry, a Kentucky-based lawyer and publisher of legal blog Tech Law Crossroads agreed that AI advancements lead to better client service. He noted that using these tools will allow lawyers to serve more clients for less money, thus offering access to justice and reaching a segment of the population in an economically viable way that they had previously been unable to reach.

Stephen Embry, Tech Law Crossroads Kentucky
Stephen Embry

“We can’t ignore the back office advancements that these tools give us,” said Embry. “So much of what lawyers do, you can’t bill for, and yet it’s crucial to your practice. The bills themselves, the client intake, the initial response; all of those things can be done and automated with these tools, which makes for happier clients.” AI tools can also be useful to train less experienced lawyers, he added.

THE ETHICAL USE OF AI

John Allen, Partner, Varnum Attorneys
John Allen

According to John Allen, partner at Michigan-based Varnum Attorneys, “we are amidst an explosion of both technology and regulation from a legal ethics point of view, on the use of AI by lawyers.” Regulations surrounding AI use are in its infancy, Allen said. He likened it to “the dawn of electronic discovery” back in the 1970s, noting that even today, the courts are still modifying the application of electronic discovery.

Allen urged webinar attendees to review the American Bar Association’s formal opinion 512 on ethics relating to the growing use of Gen AI among lawyers.

Client confidentiality is one of the key ethical challenges facing family lawyers. Allen recommended implementing an AI policy within your law firm to ensure that all AI platforms are thoroughly checked prior to use.

“Do we disclose to the client that AI was used to produce part of that product? I think you will find most ethical references saying: yes, we ought to do that,” said Allen. “Clients ought to know what is being used, much as we might have disclosed to them in the past that we used Lexis or Westlaw or some of the more common historical research methods.”

Conversely, Jillian Duggan-Herd, partner at Cage & Miles in California, believes that lawyers should not have to inform clients that they are using AI, any more than they would inform them that they are using email.

“I think the pendulum is swinging way too far in terms of this technology and the discretion to use it,” said Duggan-Herd. “As a practitioner, we have basic fundamental ethics that we need to follow, and they run the gamut of client confidentiality, to competence, to everything in between. I don’t think that the governance of AI in that way is okay…I think that the more that we try to micromanage it, the harder it’s going to be to use.”

Jillian Duggan-Herd, Partner, Cage & Miles
Jillian Duggan-Herd

Duggan-herd noted that lawyers should be using AI tools with discretion and integrating them in a way that is in the best interest of the clients, while ensuring all ethical guidelines are followed.

Embry agreed, adding that lawyers are ethically required to bill reasonably. To choose to avoid using certain AI tools could result in bills being higher than they should be, which could be seen as unreasonable.

As family law firm clients increasingly demand the use of AI – regarding it as a cost-saving tool – firms must be mindful of the need to fulfill ethical duties in using it.

“My advice to all lawyers is to stay informed about this,” said Allen. “There’s a wealth of material out there in the bar journals, and you should keep on reading about it and learning about it and developing relationships with platforms you find reliable and responsible.”

White added that AI should be treated like a first year associate.

“If a first year associate handed a partner a memo, I think you’d be a fool to just sign that memo or position paper and send it in the court without double checking it, triple checking it, making sure the sites are right, or even reviewing the case law,” said White. Similarly, a memo or paper generated by AI should be throughly checked and reviewed for accuracy, he adde

IMPROVING THE CLIENT EXPERIENCE

AI technologies create efficiencies which free up more time for lawyers to respond to clients. Moreover, these products have the potential to improve the quality of legal work, according to Doble.

“If we’re not there now, we’re very close to a point where AI will just allow the lawyer to do much better work,” said Doble. “It’s not just about being more efficient…It’s going to improve the quality of work products, and the quality of understanding of the lawyer. All of these things will get elevated significantly, and that’s far more important in my view than just efficiency and cost reduction.”

Duggan-Herd added that lawyers need not view AI as something that will reduce billing costs. Instead it should be seen as a springboard to better service. Using AI to create a first draft frees up time for the lawyer to improve upon it and thoroughly prepare before going to court, for example.

“On a cost basis, I don’t think clients can be paying any less for what you have to do ethically to verify, but also to make it what it should be, which is a superior product,” said Duggan-Herd.

Lawyers need not fear that AI will give rise to the end of lawyering, according to our speakers. In fact, panelists agreed that lawyers who do not embrace and keep up with the rapid changes in AI technology will be left floundering.

“My own prediction is that AI as we know it now will probably be non-existent in the blink of an eye. It’s going to advance that fast,” said Allen. “This is not going to be a choice, because this is sufficiently broad in the marketplace, now the clients themselves are going to start demanding it.”

Embry added: “How we do that work may certainly change, and how it’s perceived by the clients may change, but I don’t think there’s ever going to be a lack of need for lawyers.” In fact, Embry believes that AI may level the playing field in the legal landscape.

“What happens in the legal ecosystem is going to change, and in many respects, it’s going to be better. It’s going to be more fair,” said Embry.

Andrea Wood Supports Telus in its AI-Powered Diversification Journey

By Lucy Saddleton, Managing Editor, ADB Insights

Canadian telecoms giant TELUS continues to broaden its scope – not only by diversifying into new business lines – but also by delivering on its social purpose through creating benefits and opportunities for its many stakeholders.

“The focus of our business strategy is on leveraging technology broadly to drive our social purpose and social and economic value,” said Andea Wood, executive vice-president, chief legal and governance officer at TELUS. The company aims to drive value for multiple stakeholders – including customers, communities, shareholders and employees – through its diversification strategies, Wood said.

“If we are being thoughtful about how we apply our social purpose in a way that will benefit our business, the two things can be very symbiotic,” she added.

Business lines including TELUS Health, TELUS Agriculture & Consumer Goods, and TELUS International (recently rebranded as TELUS Digital Experience) have opened new doors for the organization and allowed it to remain a strong player in an increasingly competitive industry. As one example, TELUS identified health as a key opportunity to leverage technology to find solutions that benefit society broadly – while also driving value to the business.

Andrea Wood, EVP, chief legal + governance officer TELUS
Andrea Wood, EVP, chief legal + governance officer TELUS

“We recognize the need to diversify and to expand beyond our core telecom business, and frankly beyond Canada, so we are now operating in multiple jurisdictions internationally,” said Wood, during an in-depth interview with The Legal Innovation Forum’s founder and CEO Andrew Bowyer

Wood joined TELUS in 2013, taking on progressively senior roles. She now leads a growing team of around 200 lawyers to support TELUS and its expanding businesses. A key challenge Wood has faced is growing her team to support the shifting business requirements. For example, with the arrival of online pharmacy solutions at TELUS Health, the team had to adapt to understand the regulatory context of this business, while introducing brick and mortar clinics presented a need to understand regulations surrounding the operations of a clinic.

“A number one challenge has been acquiring and growing the expertise that we needed on the team to meet the changing businesses that TELUS is in,” said Wood.

Understanding the technologies that they support in their businesses, and keeping up with new developments in artificial intelligence are key priorities for Wood and her team as they strive to take advantage of the opportunities presented by AI, while also mitigating risks. Woods noted that the company is “shifting towards data monetization and understanding how to responsibly use the significant amount of data that we’ve collected in our multiple businesses.”

As one of the national leaders in responsible AI, TELUS is supported by a data and trust office that is deeply committed to ensuring the company leverages AI in a responsible way. The company has an AI board that is informed by experts on ethics in AI as well as business people and technology experts, so they are able to maintain high standards for AI governance and data governance.

“We have a number of people on the team who are true thought leaders in the area, and really expert at the legal issues surrounding the use of AI,” said Wood. “It’s frightening for some people. I think it’s also exciting. It will bring all kinds of economic opportunities, and also opportunities to drive social good.”

The legal department also boasts a legal innovation committee which runs monthly learning sessions on AI to help team members understand it.

As part of its focus on social responsibility, TELUS is deeply committed to environmental sustainability, which in turn has led to new business opportunities, including investments in renewable energy companies. TELUS also values its commitment to diversity, with a highly diverse board of directors contributing to business success, Wood said.

Like many businesses, TELUS is cutting costs to stay competitive, so Wood’s team has also faced the challenge of maintaining the quality of legal support with a smaller budget. This includes leveraging AI to improve efficiency and ultimately do more with less.

Strong corporate values have helped Wood in her quest to attract and retain top talent in the legal department, together with a focus on diversity in all areas, including gender, race, geography and area of expertise.

“When we are recruiting, we look for people who are both excellent lawyers and who share our values,” said Wood. She noted that her teams are also diverse in terms of expertise, now including software engineers, regulatory experts, data governance experts and data ethicists, in addition to lawyers, paralegals and executive assistants.

As a global executive sponsor for Connections – the TELUS Women’s Network – Wood focuses on enabling women to expand their networks and grow as leaders in the organization, while a remote work program enables Wood to hire talent from multiple regions, giving the company a competitive advantage in the job market.

A curiosity and love for continuous learning is another quality that Wood looks for in new hires.

To support this approach to continuous learning, TELUS introduced a robust CPD program within the legal department, so that team members can easily meet their professional development obligations. Programs cover topics including professional ethics training, AI and the legal issues surrounding it, as well as mental health and how to identify and help team members who may be struggling with mental health issues.

“The people I see really excelling on my team are the people who share that commitment to continuous learning,” she said. “In this environment where the rate of change is so fast and technology is evolving so quickly, I’d say that’s a core skill because whatever we know today, it’s going to need to be supplemented tomorrow.”

Subscribe to the Legal Innovation Forum’s podcast series to hear more from Andrea Wood and other legal leaders in North America.

Av Maharaj Drives Leadership and Innovation at The Kraft Heinz Company

By Lucy Saddleton, Managing Editor, ADB Insights

During his time as a legal leader at The Kraft Heinz Company, Av Maharaj has worn many hats, extending his reach far beyond the legal realm and into other areas of the business-focused organization. Not only has he helmed the corporate affairs, CSR and government relations divisions for the food and beverage giant, but he has also run the human resources department, and the regulatory team.

Maharaj sat down with The Legal Innovation Forum’s founder and CEO Andrew Bowyer for an in-depth conversation about his career path, leadership priorities, and strategies for addressing challenges and supporting the company’s business goals to drive change at Kraft Heinz. Tune in to our podcast to hear the full interview.

When he first made the decision to move from private practice to an in-house role, Maharaj set his sights on joining a large organization with a recognized household brand. The Kellogg Company fit the bill. After leading the legal department at Kellogg for 10 years, he did a brief stint in private practice before returning to the newly amalgamated operations of Kraft Heinz Canada in 2016 to continue exploring his passion for combining business and the law.

Kraft Heinz CEO of Canadian business Simon Laroche has said that “disruptive innovation” is a key tenet of the company’s strategy. Maharaj is a strong supporter of this approach, noting that adding value goes beyond simply knowing the business.

Av Maharaj VP, Legal & Corporate Affairs, Kraft Heinz
Av Maharaj

“A business is a leaky bucket,” said Maharaj. “If you don’t continue filling the top of the bucket with breakthrough innovation, the bucket’s going to go dry.

“You need to think about how you convert legal from a cost centre to an organization that is improving the bottom line – not just blocking and tackling, but are you doing something innovative yourself?” he added. This may involve looking at contracts differently to save the company money, or thinking of new ways to improve the lives of employees or reduce the environmental impact, for example. With full oversight of the entire business, legal is well-positioned to lead in these areas, Maharaj said.

One of the key challenges currently facing consumer packaged goods companies like Kraft Heinz is the shifting consumer mindset regarding which foods are considered healthy, together with a general increase in food literacy and health awareness, said Maharaj, who holds the title of VP, legal and corporate affairs at Kraft Heinz.

“People want things like clean labels and simple ingredients. There is a push towards a much more holistic view of food,” said Maharaj. The rise of niche food products in the past 10-to-15 years has put pressure on large manufacturers, he noted.

“Consumers are looking for differentiation; that product that really suits their particular needs, and so there are lots of opportunities for niche players to come up,” Maharaj said. “Large companies have to face that challenge. You’re not dealing with another large company that’s trying to steal your lunch, but rather there are a thousand little companies that are out there trying to figure out that ideal niche that they can play in and then go after that segment.”

Like many manufacturers, Kraft Heinz was impacted by post-pandemic supply-chain issues when items such as glass jars, vitamin C and mustard seeds became hard to find. Shipping containers tripled in price, causing a significant spike in inflation, creating another challenge for consumer packaged goods companies.

Kraft Heinz is committed to keeping price increases below inflation levels, Maharaj said.

He also noted that the company navigates ongoing supply chain issues by manufacturing most of its products in Canada for the Canadian market. For example, Heinz Ketchup – which was produced outside of the country for five years – is now produced in Canada.

“We saw the demand for ketchup increasing so we made the call to return the production back to Canada,” said Maharaj.

Negotiating supply chain agreements with external partners has become more challenging for the legal team amid rising prices and demands, so the legal team must be mindful of preparing well in advance, and leveraging experience across the organization to fully understand the contingencies and add value to negotiations. While unexpected inflation and business consequences make it challenging to predict if price rises will be transitory or permanent, legal leaders are adept at seeing across the entire organization and adding insights accordingly, Maharaj said.

“The people in our business – and most businesses – need to learn a new set of skills about how to take price increases and be more strategic…Consumers are having a tough time out there. How can we help them if this is transitory? Can we figure out ways of getting through this and maybe ending up with a competitive advantage because our prices are going to be lower, and still keep the business whole?”

Reputational risk and ESG are also significant risks for large organizations like Kraft Heinz. Public affairs is a critical element of protecting the reputation of a large organization amid endless social media chatter and citizen publishers.

With regard to ESG, not only is it the right path to follow from a corporate responsibility point of view, but it also makes sense from a business perspective, Maharaj said, as it can actually help the bottom line. Encouraging business leaders to start thinking about ESG as a competitive advantage can offer a real tailwind for ESG, he said.

“We in the legal group – and people that are managing ESG – need to start talking about ESG differently and they need to start talking in the language of business much better,” said Maharaj.

Subscribe to the Legal Innovation Forum’s podcast series to hear from Av Maharaj and other legal leaders in North America.

Personal injury law: How to win more cases with artificial intelligence

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By Lucy Saddleton, Managing Editor, ADB Insights

The legal landscape in the US is constantly being reinvented to align with societal shifts, technological advances and market dynamics. Forward-thinking personal injury law firms are increasingly innovating and implementing artificial intelligence to stay ahead of the competition and boost the bottom line in a saturated market.

AI technology allows legal teams to work more efficiently, and deliver high-quality results to their clients, ultimately redefining what’s possible in legal practice.

Leading players in the personal injury space from across the US convened at the Legal Innovation Forum’s recent webinar, Personal injury law: How to win more cases with AI, to discuss the transformative potential of AI and to reveal how they are using it to uncover critical insights and ultimately win more cases.

COMMUNICATION

Panelists agreed that client communication is key when it comes to implementing an AI strategy within the firm.

Matt McCarren, Director of Business Affairs, Bey & Associates
Matt McCarren, Director of Business Affairs, Bey & Associates

“As a society, people want results immediately and they want information, and it all has to be smartphone compatible, which is a big change I’ve seen over the last five years,” said Matt McCarren, chief operating officer at Georgia-based Bey & Associates.

The team at Bey uses case management software to send templated SMS messages directly to the client as each case progresses, and to file client responses, McCarren said. They are also experimenting with making videos of attorneys talking about the different stages of litigation.

Allowing AI to take on some of the more repetitive tasks frees up time for lawyers to focus on relationship building, McCarren added.

Ryan McCollum, personal injury and mass tort attorney at North Carolina-based Whitley Law Firm noted that personal injury is a uniquely personal practice area, as many clients are experiencing the justice system for the first time.

“For the vast majority of my clients, I’m the only attorney they’ve ever worked with,” said McCollum. “They don’t have a profound or even, in many cases, a basic understanding of how the legal system works, so we need to go out of our way to guide them through this process, and manage their expectations throughout.”

Ryan McCollum, Personal Injury & Mass Tort Attorney, Whitley Law Firm
Ryan McCollum, Personal Injury & Mass Tort Attorney, Whitley Law Firm

Panelists agreed that clients are not only looking for instant gratification, but they also demand a human connection – particularly with regard to the intake process.

Edward Kirk, Head of Partnerships, Supio
Edward Kirk, Head of Partnerships, Supio

“People want to have that immediate conversation with a human, to get a sense of whether they can trust the firm they’re dealing with,” said Edward Kirk, head of partnerships at Supio – an AI platform focused on helping personal injury firms by reviewing, extracting and organizing medical data.

STAFFING CHALLENGES

While pandemic-driven technology can help firms to solve staffing challenges with regard to geographic reach, new AI models add another layer in terms of simplifying tasks.

“We’re in a very rural area so finding people who are capable of performing job duties at a more advanced level is extremely difficult,” said Amber Fernatt, senior paralegal and pre-litigation manager at the Northern California-based Law Offices of J. Chrisp. “Having AI allows us to hire more entry-level people able to take on tasks that they may not have been able to do without having the use of AI,” she added.

Amber Fernatt, Senior Paralegal & Pre-Litigation Manager, Law Offices of J.CHRISP
Amber Fernatt, Senior Paralegal & Pre-Litigation Manager, Law Offices of J.CHRISP

Kirk agreed that AI can standardize processes to improve the quality of staffing. For example, Supio’s technology will generate timeline summaries and help with case review, thereby simplifying processes for staff.

EXPERT WITNESSES

Using AI to summarize records makes experts better at doing their job despite the potential for fewer billing hours, according to McCarren.

“When the records are just dumped in mass in a Dropbox file, the experts don’t want to deal with that,” said McCarren. “They’re going to want the records organized and summarized so that they can be effective in their job because if they’re not able to give us a result, we’re never going to call them again. I don’t think we’re gonna get much pushback from the experts,” he said.

Kirk agreed, adding that AI-enhanced experts can use the Supio platform to access the case timeline, ask questions about it, and cross reference against the source document.

“Many experts have told me that they charge more if they’re spending time in the drudgery of these documents, like trying to navigate a Dropbox file, and nobody wants that, so I think they’re far happier,” said Kirk.

TRANSFORMATIVE POTENTIAL

While cost-cutting is a significant benefit, the transformative potential of AI goes far beyond the obvious financial advantage, according to our panelists.

“In my opinion, AI today is the biggest advancement that law firms will see since email was introduced over 30 years ago,” said Kirk. “I see it as a paradigm shift in the way we practice.” In fact, Supio’s technology can help simplify numerous tasks such as organizing records and creating summaries, records and digital medical timelines that can be easily navigated.

“As we go forward, and we’re learning more about this technology, what it really can help with is helping us to spot issues in cases,” Kirk added.

As a paralegal, Fernatt finds AI to be a tremendous help with trial preparation due to its ability to quickly identify the required treatment, as opposed to waiting for a human being to examine medical records.

“Having the ability to see trends and symptoms throughout those medical records early on is helpful in being able to build that case from the very beginning,” said Fernatt. Rather than going through thousands of pages of medical records and putting them in chronological order in a binder for the attorney to examine, Fernatt now uses AI to export records in the correct order, saving a considerable amount of time.

McCollum noted that AI has allowed his firm to take on smaller cases and files that previously may not have been seen as financially viable in terms of the number of hours of work required.

“If we can generate medical summaries instantaneously and analyze those summaries and those records in a few hours, then it makes economic sense to take those on,” said McCollum. “It’s as simple as requesting the medical records. and having the AI do the legwork on the factual analysis because those types of cases aren’t legally complex. It just doesn’t make much economic sense to take them on if you’re dumping 10 or 20 man hours to make a couple of thousand dollars in the backend,” he added.

Reducing the timeline of a case also makes for a better business model, and a happier client, according to McCarren. Bey & Associates is also experimenting with using Supio for the screening process with complex medical malpractice or mass tort cases.

“It’s labor and time intensive and costly to screen a medical malpractice case with voluminous records that have to be summarized,” said McCarren. Rather than paying an expert to spend hours looking through records, the firm provides the expert with the Supio account login details to significantly speed up the review process.

From a paralegal’s perspective, Fernatt uses Supio to isolate specific records when she is preparing an attorney for depositions of an expert.

AI can reduce repetitive tasks for the paralegal, making the job more enjoyable, and thus helping firms to attract and retain talent.

“Taking away some of those very time consuming tedious tasks definitely makes the job more enticing because it allows me to do things that I enjoy,” said Fernatt. However, AI will not replace humans in law firms, in Fernatt’s opinion, because the human eye is still needed to review and analyze data.

McCarren agreed. While AI reduces timelines and minimizes human errors, he said: “I don’t see it replacing the practice of law, it’s more like a tool that allows you to understand the damages that your clients are dealing with faster and more efficiently.”

With the constant evolution and refinement of generative AI models, the potential to transform the personal injury space is limitless. Supio stays close to partner firms to understand how they are using the technology, while also running standardized prompts through medical records to highlight issues and insights in cases.

“We started to learn more about how we can mine and leverage the use of this technology to find other ways to reduce pain points in their practice,” said Kirk.

The webinar was chaired by Andrew Bowyer, CEO and founder of ADB Insights.

The Legal Innovation Forum forms strategic partnership with the University of Calgary Faculty of Law

By Lucy Saddleton, Managing Editor, ADB Insights

The Legal Innovation Forum is pleased to announce a new partnership with the University of Calgary Faculty of Law.

Founded in 2018, the Legal Innovation Forum offers insightful discussions, commentary and networking opportunities through webinars, roundtables, workshops, reports, articles and in-person conferences held across North America and beyond.

As a leader in legal education with a strong focus on the value of innovation in technology and business to deliver legal services, UCalgary Law is an ideal academic partner for the Legal Innovation Forum. Through this strategic alliance, the Legal Innovation Forum and UCalgary Law will work together to highlight the significance of innovation as a tool for all players across the legal landscape.

Andrew Bowyer Founder of Legal Innovation Forum
Andrew Bowyer, CEO & Founder, ADB Insights

“We are delighted to work hand in hand with the University of Calgary Faculty of Law as our academic partner that is aligned with our strategic priorities,” says Andrew Bowyer, CEO of ADB Insights and the founder of the Legal Innovation Forum. “The legal sector is embracing fresh and innovative approaches to mitigate risk and seek opportunities for business growth. At the core is legal education – a key catalyst for change in the ecosystem.”

With a focus on experiential and hands-on learning that allows students to translate knowledge into action, UCalgary Law’s ground-breaking Calgary Curriculum gives students the competence they need to understand the concepts, methods, analysis, reasoning and critical perspectives to excel in the ever-evolving legal marketplace. UCalgary Law’s researchers are integral in exposing students to innovative course work, preparing them for the constantly changing legal landscape.

“A partnership with the Legal Innovation Forum just makes sense,” says Dr. Ian Holloway, dean of UCalgary Law. “Our goal is to train students for the legal profession they will be joining – not the one my generation joined – and this partnership will allow us to continue to build a pipeline of innovators who will add value to the legal sector for years to come.”

Dr. Ian Holloway, Dean, University of Calgary Law
Dr. Ian Holloway, Dean, University of Calgary Law